Key Takeaways

  • CBS LA-TV will accept entries through @SportsCentralLA from September 23 through September 26, 2026.
  • Three winners will receive autographed LA Rams mini helmets valued at approximately $75 each.
  • The promotion illustrates how broadcasters and sports franchises use social platforms for audience growth while retaining detailed eligibility, privacy, and fraud controls.

CBS LA-TV is preparing to launch a short social media promotion that connects local sports programming, the reach of The Los Angeles Rams, and the audience-building mechanics of X. The “LA Rams Signed Mini Helmets Give-away” opens Wednesday, September 23, 2026, at 12:00 p.m. Pacific Time and closes Saturday, September 26, 2026, at 11:59 p.m. Pacific Time.

Entry is free. Participants are required to follow the CBSLA Sports Central account, @SportsCentralLA, during the promotional window and repost the giveaway invitation. They also need a valid X account and are limited to one account per entrant. The official rules emphasize that participants provide their information to CBS LA-TV rather than X.

That setup is simple by design. A follow expands the persistent audience for Sports Central, while a repost distributes the promotion through entrants’ own networks. For CBS LA-TV and The Los Angeles Rams, which sponsors the contest, the campaign can generate measurable engagement without requiring a separate entry form at the initial stage.

The prize pool consists of three LA Rams autographed mini helmets featuring Jim Everett, David Quessenberry and Alex Johnson. Each winner receives one helmet with an approximate value of $75 (source). The prizes are nontransferable, cannot be redeemed for cash and may be replaced by CBS LA-TV with prizes of comparable value.

Who can enter? Eligibility is limited to people age 18 or older who live in Los Angeles, Orange, San Bernardino, Riverside, Ventura or Kern counties. Employees of CBS LA-TV, Paramount, a Skydance Corporation, The Los Angeles Rams, other Los Angeles-market television and radio stations, and related affiliates, subsidiaries and advertising agencies are excluded. Immediate family members and people living in the same households as those employees are also ineligible.

CBS LA-TV applies additional frequency controls. Viewers may win a CBS LA-TV contest only once every 60 days, and only one winner per household is permitted. A viewer may win a prize valued at $600 or more only once every six months, although the mini helmets in this promotion fall below that threshold.

Winners are expected to be selected randomly from eligible entries on or about Monday, September 28, 2026, at approximately 9:00 a.m. Pacific Time. CBS LA-TV plans to contact them through direct messages on X. Selected entrants have 24 hours to answer the initial message and provide the requested contact information. If contact is unsuccessful, CBS LA-TV can draw an alternate winner.

That 24-hour response period creates an important verification issue. Social promotions routinely attract imitation accounts and fraudulent prize messages. The Federal Trade Commission advises consumers that legitimate sweepstakes do not require payment to claim a prize. Entrants should verify that any message comes from the authentic CBSLA Sports Central presence and avoid sending money or unnecessary financial information.

CBS LA-TV may request valid government identification before releasing a prize. Winners may also be asked to sign an affidavit of eligibility, a liability release and a publicity release. Acceptance gives CBS LA-TV permission, where legally permitted, to use a winner’s name, voice, picture or likeness for advertising and publicity without additional compensation. Personal information is handled under the Paramount Privacy Policy.

The rules also account for the less glamorous side of digital campaigns: outages, deleted transmissions, corrupted entries, bots and tampering. CBS LA-TV can disqualify entries, suspend the promotion or conduct an early random drawing if technical interference compromises the contest. Participants remain subject to the X Terms of Service, while proof that a repost or submission was sent does not establish that the promotion administrator received it.

While a collectible represents a modest prize, the operational model is significant. CBS LA-TV gains follows and public sharing, The Los Angeles Rams receives local fan visibility, and the entrant completes only two visible actions. Behind that simplicity sits a more complex layer of identity validation, geographic eligibility, privacy notices, platform rules and contingency planning. For media and sports organizations, that compliance layer is what turns a quick social post into a formally administered promotion.