Key Takeaways

  • New distribution partnerships with Giacom and MSP Nordics broaden regional access to the Agentic Security Platform.
  • The agreements address rising demand for managed detection and response (MDR) and SOC capabilities amid persistent industry skills shortages.
  • The expansion aligns with market trends showing strong European MSP-led growth in outsourced cybersecurity services.

Huntress is expanding into Europe by partnering with Giacom in the United Kingdom and MSP Nordics across Denmark, Finland, Iceland, Norway, Sweden, and associated territories. Published July 7, 2026, the strategy expands the company's regional footprint to reach more managed service providers (MSPs) requiring outsourced security operations.

European SMBs are steadily increasing their reliance on MSPs for advanced security operations. According to the IDC European Security Services Survey 2023, 64% of SMBs in the region plan to boost security spending through channel partners instead of purchasing directly from vendors. This shift drives cybersecurity developers to invest in distributors possessing established regional networks and existing market trust.

The cybersecurity skills gap heavily influences this transition. ENISA's Cybersecurity for SMEs 2023 report notes that 63% of small and midsize companies lack the in-house expertise required to manage modern threats. As ransomware, identity compromise, and remote access abuse techniques evolve, organizations rely on MSPs to close that gap, prompting security vendors to widen their channel footprint.

In the UK, Giacom supports more than 6,000 MSPs through its Cloud Market platform. Integrating the Agentic Security Platform provides these partners with a direct pathway to managed detection, identity security, and 24/7 SOC operations. The alliance complements Giacom's Microsoft practice, supporting UK MSPs that heavily standardize on Microsoft cloud workloads.

The head of product and cloud practice at Giacom emphasized the pressure on MSPs to deliver stronger outcomes without requiring extensive backend configuration. According to Gartner's 2023 market outlook for managed detection and response, global MDR revenue is projected to reach $6.7 billion by 2028. This growth trajectory signals broad demand for outsourced SOC capabilities as organizations avoid building internal, 24-hour operations.

In the Nordic region, MSP Nordics operates across six countries and territories including Greenland and the Faroe Islands, helping MSPs distribute new technologies. The CEO of MSP Nordics noted the appeal of combining channel-focused distribution with human security expertise, a pairing that supports local providers offering enterprise-grade defense to distributed customer bases.

While cyber threats scale globally, service providers operate locally. MSPs rely on regional distributors that understand local regulatory and market dynamics, while still requiring security platforms capable of defending against international adversaries. Specialized distribution partnerships bridge this gap, aggregating access to advanced tools while reducing procurement friction.

The Agentic Security Platform includes Endpoint Detection and Response for continuous monitoring, Identity Threat Detection and Response to prevent compromise, and posture tools for both endpoints and identities. It features Managed SIEM for broader visibility and Security Awareness Training to reduce human-targeted risks. A 24/7 AI-supported SOC gives MSPs access to analysts without staffing internal teams, directly addressing the shift toward fully outsourced detection.

Forrester's 2023 EMEA Security Services Forecast projects approximately 10% compound annual growth in the regional cybersecurity services market through 2027, identifying MSPs and MSSPs as primary growth engines. Securing distribution through Giacom and MSP Nordics grants platform developers reach into thousands of service providers without the overhead of scaling direct sales capacity.

By extending its channel ecosystem across EMEA, Huntress aims to capture a growing segment of MSP-led security spending. The distribution model targets the immediate industry demand for outsourced security operations, enabling local MSP partners to deploy advanced defenses across small and mid-market organizations.