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OpenAI Adds Visual ChatGPT Ads and Broadens Campaign Controls

OpenAI Adds Visual ChatGPT Ads and Broadens Campaign Controls

Key Takeaways: OpenAI is extending ChatGPT’s commercial role with a new visual ad format and a broader set of campaign measurement, attribution partnership, and brand-suitability capabilities. The additions signal that OpenAI wants to give marketers more familiar controls while developing an advertising model suit