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Key Takeaways
- The cyber protection provider will become the Official Cyber Protection Partner of Clube de Regatas do Flamengo through its #TeamUp program.
- BTO will deploy and manage the cybersecurity and data protection capabilities as the local delivery partner.
- The agreement combines operational cyber resilience with sponsorship exposure across FlamengoTV, email, social media, and the Ninho do Urubu Training Center.
Acronis has added Clube de Regatas do Flamengo to its global #TeamUp program, bringing BTO into the arrangement as the Brazilian managed IT services provider responsible for implementation and ongoing management. The partnership gives Flamengo access to integrated cybersecurity and data protection capabilities while giving the vendors visibility across one of Brazil’s most prominent sports brands.
The agreement is officially titled “Flamengo #TeamUp with BTO.” Under its terms, the company becomes Flamengo’s Official Cyber Protection Partner, while BTO serves as the Delivery Partner and #CyberFit Partner. Based in Itu, São Paulo, BTO operates throughout Brazil and will support the technology stack used to strengthen the club’s infrastructure and digital resilience.
BTO addresses deployment complexity by providing a Brazilian MSP to handle the configuration, monitoring, and ongoing management of the backup, recovery, and security functions, rather than leaving the club to coordinate remotely with a technology supplier.
The deal reflects how professional football clubs require robust operational continuity. Flamengo uses technology for internal operations, media production, CRM communications, commercial activity, and fan engagement. A disruption to a broadcast workflow, supporter database, or operational platform on a match day poses direct risks to the organization's core activities, making business continuity a required element of the sporting organization’s wider risk planning.
The RVP of Americas for the cybersecurity firm stated that Flamengo represents “the scale, energy, and digital demands of modern professional sports.” The executive added that the partnership delivers cyber protection intended to support operations and strengthen resilience, allowing Flamengo to remain focused on its activities on and off the pitch.
Commercial exposure is another significant part of the arrangement. According to Flamengo, the collaboration includes social media content, CRM integration through email communications, placements during FlamengoTV broadcasts, branding at the Ninho do Urubu Training Center, and a future case study. SPORTFIVE has also been cited as the commercial and sponsorship supporter behind the deal.
The deployment moves beyond conventional sports sponsorships by linking distinct operational roles. Flamengo supplies reach and a demanding environment, the security vendor provides the cyber protection stack, and BTO supplies local implementation capacity and managed service expertise.
For Flamengo, the agreement broadens its commercial platform while providing internal operational benefits. The commercial director at Flamengo stated the partnership reinforces the club’s strategy of connecting major brands with its ecosystem, noting that the collaboration expands activation possibilities across different channels while securing club operations.
Brazil’s expanding digital economy also gives the partnership wider relevance. Local infrastructure can improve service availability and help organizations address data-location requirements. A PR Newswire announcement previously detailed the opening of a São Paulo cloud data center, intended to improve access, availability, and data sovereignty for customers in Brazil.
The new relationship extends Acronis’ broader strategy of pairing professional sports organizations with regional MSPs. For BTO, supporting Flamengo offers a highly visible reference environment in which to demonstrate managed cyber protection. For the security vendor, it strengthens the #TeamUp program’s presence in LATAM. And for Flamengo, the arrangement connects sponsorship inventory with a strictly required operational need: keeping a large, digitally dependent sports operation available and recoverable when systems come under pressure.
