Key Takeaways

  • The MSP Connect programme introduces consumption-based billing, centralised administration, and PSA integrations for managed service providers.
  • The programme reflects a channel-first strategy, with roughly 5,000 partners generating about 30% of annual recurring revenue.
  • Support for Microsoft 365 and Google Workspace gives MSPs a way to package email signature management as a repeatable managed service.

Exclaimer has launched MSP Connect, a partner programme aimed at making centralised email signature management easier to provision, operate, and bill across multiple customer environments.

The programme combines consumption-based pricing with a redesigned self-service portal, Professional Services Automation (PSA) integrations, dedicated account management, and not-for-resale licensing. Together, those elements address a familiar channel problem: software may work well for an individual business but become cumbersome when an MSP has to administer it across dozens or hundreds of tenants.

That operational distinction matters. MSPs typically consolidate invoices, automate routine service tasks, and adjust customer subscriptions as staff numbers change. A rigid licensing structure can create manual reconciliation work or leave the MSP paying for capacity that its customers no longer use. The company states that MSP Connect aligns charges with actual consumption, giving partners a closer match between their costs and monthly customer billing.

While email signatures may look like a small component of an IT estate, managing them consistently presents operational challenges. Employee details change, marketing campaigns rotate, and legal disclaimers vary between regions or business units. When those requirements span numerous customers, manual administration does not scale efficiently.

MSP Connect provides a centralised environment from which partners can manage customers and deploy the software across Microsoft 365 and Google Workspace. The provider notes that deployment can take less than an hour, depending on the customer environment. That timeframe could help MSPs turn signature management into a standard onboarding task rather than a bespoke project.

PSA integrations provide additional operational support. These systems commonly serve as the core for an MSP’s service delivery and billing operations. Connecting signature licensing with established workflows can reduce duplicate data entry and make recurring charges easier to reconcile. The commercial model is therefore as important as the underlying signature technology.

The chief operating officer described the launch as a reset of the company’s previous MSP offer, noting that partners had asked for easier provisioning at scale, flexible pricing aligned with customer usage, and dedicated commercial support. The company acknowledged that its earlier model lacked ease of use and did not fully reflect how managed service providers operate.

Partner programmes sometimes add new branding without changing the mechanics underneath. In this case, Exclaimer points directly to billing, self-service, and provisioning as areas that required improvement. Widespread adoption will likely depend on how reliably its automation and PSA connections perform in day-to-day use.

The market backdrop gives the vendor a clear reason to invest. Future Market Insights valued global managed services revenue at about $258 billion in 2023 and forecast it to reach $520 billion by 2032, representing an 8.1% compound annual growth rate. Separately, Cognitive Market Research estimated the global MSP market at $301.5 billion in 2024, with North America representing over 40% of revenue and the market expanding at a 12.4% CAGR through 2031.

This specific software niche is growing even faster. 360iResearch valued the email signature software market at $776.7 million in 2025 and projected it to reach $3.8 billion by 2032, reflecting a 25.4% CAGR. While forecasts differ by methodology, the directional trend indicates that centralised management of outbound email identity is becoming a more established software category.

The launch also supports a broader channel-first strategy. Partners currently account for approximately 30% of the company's annual recurring revenue, while its global channel ecosystem includes roughly 5,000 partners. MSP Connect provides a way to deepen that contribution by encouraging partners to package the platform as an ongoing service.

Not-for-resale licensing could help with that effort by allowing MSP teams to become familiar with the platform internally before deploying it for customers. Dedicated channel support may also reduce friction when unusual tenant configurations or migration issues arise.

For MSPs, the proposition is less about selling a signature editor and more about adding another centrally governed service to the monthly stack. If the vendor can make onboarding, tenant administration, and billing sufficiently routine, MSP Connect could turn a modest email function into a repeatable source of recurring revenue.